This is Her: Shalice NoelMarch 30, 2018
For the Portuguese blogger, wife, and mother-of-four @ShaliceNoel, finding that sense of balance, and looking stylish while doing it, has garnered her more than 216K avid Instagram followers – and resulted in a weekly agenda that reads more mother-on-a-mission than your average to-do list.
It’s been two-and-a-half years since Shalice and her adorable clan moved from chilly Chicago to sunshine-on-tap L.A. “We’re not going back!” she jokes. “The sun is always shining here, which really helps with photography for the blog – the light is perfect.” And while the West Coast might be a relatively new venture, the role of style influencer is not. Shalice dove into the world of social media over four years ago, following the birth of her fourth child. “A close friend suggested I take my styling services to the next level – and I needed an outlet,” she explains. “Instagram was really just starting back then. I loved the styling aspect. I did a lot of thrifting. I call it thrift therapy.”
Her appeal is easy to understand – she has glowing skin, a contagious smile, an expert eye, and a conversational, approachable tone. She offers her followers everything from her sale picks to occasional wardrobe tips. “When it comes to style, I really do try and keep it simple,” she says. “I like to have good basics on hand, like a really good pair of jeans and a t-shirt – add a pop of red, and I feel good.” Her biggest piece of styling advice for other moms looking for a wardrobe refresh? No more yoga pants. “Invest in essentials: a tee, a blazer, jeans, some really good boots. Then, mix and match. If you’re comfortable in your basics, you won’t be tempted to get into yoga pants when you’re not going to yoga.”
What is Shalice’s very favorite part about her career as a blogger? “Doing what you love, and working for yourself – there’s nothing better than that,” she admits. “It’s rewarding, and flexible, and I always have my family around. That’s what I love about the 21st century job: You can work from an app and still do it all. It’s a brave new world – and one that I’m proud to be a part of.”