Life Imitates Art: Translating Petal Prints into PosiesSeptember 20, 2014
Think spring’s the season to beat when it comes to burgeoning bouquets? Not so fastfall flowers are just as lush as their equinox-opposites, thanks to deeper-hued blooms and hardier, more tactile accents. Feeling inspired by autumn’s offerings, we enlisted Erin Heath and Rose Mattos of Forƒªt Design Studio to create arrangements based on the romantic flora found on our newest dresses and blouses, and asked for some insight into their petal prowess.
When it came to reading the flowers of our garments, what did you see?
We not only paid attention to the garments but also to the feeling, lighting and background of the images. In the‚ Tea Rose Blouse‚ photo, there are willow-like branches hanging behind the model, so we made sure to incorporate that element into our design. The colors of the blouse are soft with pops of blush, pink and subtle blue, so we used those‚ colors to dictate our palette. The‚ Pintura Silk Shift‚ is rich and saturated with deep jewel tones of copper, orange, rust, fuchsia and plum so we chose‚ flowers that mimicked the garment’s palette and moved from light, warm tones to dark, cool ones.
What types of flowers were used in each bouquet?
For the bouquet inspired by the‚ Poppy Palette Dress, we used roses, fishtail ferns, scabiosa, garden‚ spray roses and nigella. For the‚ Tea Rose Blouse bouquet, we used cafe au lait dahlias, garden roses, lemon leaf, willow branches, garden sprays and corn cockles. For the third, based on the Pintura Silk Shift, we used dahlias, kale, garden roses, safari sunset, ferns, California poppies and pomegranates.
Talk a bit about the styling choices you made when it came to vessels (or lack thereof).
We chose vessels based on the photos’ backgrounds. For instance, we liked the abstract lines behind the model in‚ the Poppy Palette Dress and wanted to create the same texture behind our work. For the Pintura Silk Shift, the model is‚ standing in a large window that looks like it could belong in Cezanne’s studio. We stacked and piled old frames and crates around the flowers to create an environment that felt like an artist’s atelier.‚
What are your guiding principles of floral design?
When designing, we are always focused on the overall look the client is trying to achieve. If they’re seeking a romantic, classical feeling, we may suggest vines and draping garden roses. If the look is more whimsical and earthy we’ll pull in ferns, berries and smaller blooms. Focused on creating a natural look, we want our work to feel as if it’s still growing in the garden, field or forest.‚
What makes fall flowers so different from spring and summer varieties?
In the spring, we tend to see more flowering branches and things like hellebores, ranunculus, foxglove and peonies. The fall gifts us with gorgeous textures like seeded pods, acorns, vines and changing leaves, as well as harvested vegetable and fruit branches.
Photography by‚ White Loft Studio.