Real Talk: Denim Brands

May 16, 2013

When it comes to jeans, we all play favorites, forever loyal to a wash, silhouette, or beloved brand. So perhaps you’ll find a new object of your denim affection among this lineup of brands we’ve come to know and love. Don’t worry, there’s always room for one more devotee.

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CURRENT/ELLIOT

Give us a little background on your brand.

Current/Elliot was launched in July 2008, and was born out of a love for vintage denim and its Americana roots.

Where do you turn for inspiration?

We are constantly inspired by the past, yet always looking to the future. We love James Dean in Giant, and of course everything about Levi’s 501.

Describe the jeans of your youth.

Washed and worn downperfect!

Give us your denim philosophy, in five words or less:

It’ll take six: Love to wear, wear to love.

-Serge Azria, CEO and Creative Director

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AG ADRIANO GOLDSCHMIED

Give us a little background on your brand.

AG Adriano Goldschmied started in 2000 as a partnership between my father, Yul Ku, and Adriano Goldschmied. My father was one of the best jeans producers in the world, and Adriano was widely considered one of the best denim designers, so it seemed to be a great partnership.

Where do you turn for inspiration?

Street style, vintage clothing, art and music.

Describe the jeans of your youth.

As a kid, you don’t really think much about the jeans you’re wearing. My jeans were always just a utilitarian choice.

Describe the jeans you were wearing five years ago.

I was probably wearing our Protégé in raw Italian denim. I would wear them nearly every day for as long as I could before washing them.

What’s the next must-have pair?

For Spring ˜13, we think women will be looking for vintage-inspired jeans. Jeans with more wear and love, and also with holes and destruction.

Give us your denim philosophy, in five words or less:

Chic. Sophisticated. Classic.

-Sam Ku, VP and Creative Directorimage

MOTHER

Give us a little background on your brand.

Mother was born in 2008, at a time when black jeggings were all the rage. It was born not out of the need to create another denim brand but out of a need to create something unique, something special.

Where do you turn for inspiration?

Every season we pick a song or band, an artist, a rug. This recipe brings tone, color and texture to our designs.

Describe the jeans of your youth.

Easy one: Girbaud stonewashed x-wing fighter pegged jeans, everyday.

Describe the jeans you were wearing five years ago.

Literally the same pair I’m wearing now.

What’s the next must-have pair?

A wider straight-leg jean. Ours is called The Pretender, and it has a marbled vintage wash.

Give us your denim philosophy, in five words or less:

Don’t you want me, baby?

-Time Kaeding, Designer